The campaign, which is the first work by Droga5 London for UNIQLO, features three ads: "Wireless Bra" "AIRism" and "Distressed Denim". The films answer the question posed by the “Why do we Get Dressed?” work from Droga5 New York last year by showcasing the thought that goes into UNIQLO’s deceptively simple clothes.

The campaign, which is the first work by Droga5 London for UNIQLO, features three ads: "Wireless Bra" "AIRism" and "Distressed Denim". The films answer the question posed by the “Why do we Get Dressed?” work from Droga5 New York last year by showcasing the thought that goes into UNIQLO’s deceptively simple clothes.

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