#DriveProgress Venables Bell & Partners, San Francisco has created this Super Bowl spot for Audi which follows a young girl competing in a downhill cart race in her hometown. As the fearless "Daughter"weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions.

#DriveProgress Venables Bell & Partners, San Francisco has created this Super Bowl spot for Audi which follows a young girl competing in a downhill cart race in her hometown. As the fearless "Daughter"weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions.

Pinned to #Advertising 2017: http://bit.ly/2kKVOGw