@TrackSAFENZ @KiwiRailScenic Rail Safety Week: The Conscious Crossing by Clemenger BBDO @ClemsWgtn Wellington. Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed. So for Rail Safety Week, we trialled a cost-effective way to make zoned-out minds alert, every time they cross. Agency: Clemenger BBDO, Wellington

@TrackSAFENZ @KiwiRailScenic Rail Safety Week: The Conscious Crossing by Clemenger BBDO @ClemsWgtn Wellington. Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed. So for Rail Safety Week, we trialled a cost-effective way to make zoned-out minds alert, every time they cross. Agency: Clemenger BBDO, Wellington

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