Saturday, July 23, 2016

Emirates NBD @emiratesnbd: The A/C Vests by FP7/DXB @FP7DXB, Dubai. Every day, there are many labourers who work across the UAE, even during the summer heat. While working hours are significantly reduced during Ramadan as a mark of respect to them while they fast, the weather conditions around them remain hot and challenging. At Emirates NBD, since we couldn’t change the weather conditions around them, we instead empowered them to take those weather conditions on. And introduced "The A/C Vests"



Emirates NBD @emiratesnbd: The A/C Vests by FP7/DXB @FP7DXB, Dubai. Every day, there are many labourers who work across the UAE, even during the summer heat. While working hours are significantly reduced during Ramadan as a mark of respect to them while they fast, the weather conditions around them remain hot and challenging. At Emirates NBD, since we couldn’t change the weather conditions around them, we instead empowered them to take those weather conditions on. And introduced "The A/C Vests"
Pinned to #Advertising 2016: http://bit.ly/2a1Uf3N

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